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The New Financial Order:
Risk in the 21st Century
Robert J. Shiller
Princeton University Press, April 2003, 400 pp.
Winner of the Financial Times/getAbstract Business Book Award,
2003
In his best-selling Irrational Exuberance, Robert Shiller
cautioned that society's obsession with the stock market was fueling the volatility that
has since made a roller coaster of the financial system. Less noted was Shiller's
admonition that our infatuation with the stock market distracts us from more durable
economic prospects. These lie in the hidden potential of real assets, such as income from
our livelihoods and homes. But these ''ordinary riches,'' so fundamental to our
well-being, are increasingly exposed to the pervasive risks of a rapidly changing global
economy. This compelling and important new book presents a fresh vision for hedging risk
and securing our economic future.
Shiller describes six fundamental ideas for using modern information
technology and advanced financial theory to temper basic risks that have been ignored by
risk management institutions risks to the value of our jobs and our homes, to the
vitality of our communities, and to the very stability of national economies. Informed by
a comprehensive risk information database, this new financial order would include global
markets for trading risks and exploiting myriad new financial opportunities, from
inequality insurance to intergenerational social security. Just as developments in
insuring risks to life, health, and catastrophe have given us a quality of life
unimaginable a century ago, so Shiller's plan for securing crucial assets promises to
substantially enrich our condition.
Once again providing an enormous service, Shiller gives us a powerful
means to convert our ordinary riches into a level of economic security, equity, and growth
never before seen. And once again, what Robert Shiller says should be read and heeded by
anyone with a stake in the economy.
Robert J. Shiller is the Stanley B. Resor Professor of Economics
at Yale University. He is the author of Macro Markets, which won the first annual
Paul A. Samuelson Award of TIAA-CREF, and Irrational Exuberance (Princeton), which
was a New York Times bestseller.
Endorsements:
"Robert Shiller's book, The New Financial Order, is an
important work on a significant topic." Joseph E. Stiglitz, author of Globalization
and its Discontents, and Nobel Laureate in Economics
"As the worldly philosophers of the past affirmed, the goal of
economics is to improve the way society functions. In The New Financial Order,
Robert Shiller joins this proud tradition by directing his brilliant economic skills
toward the creation of financial institutions designed to reduce the risks an unknown
future visits on most members of our society and others. Shiller's imaginative and
compelling analysis will appeal to all readers who share his passion for initiating not
only a richer, but a better, century." Peter L. Bernstein, author of Against
the Gods: The Remarkable Story of Risk
"Bob Shiller has done it again. In The New Financial Order,
he tells how innovations in risk management can better the lives not just of the rich, but
of the poor and the middle class, insuring against the most serious risks that face us
all. There is something for everyone in this brilliant book. It foretells where financial
markets are headed in the coming century." George A. Akerlof, Goldman Professor
of Economics, University of California, Berkeley, and Nobel Laureate in Economics
"This is one of those rare books that really captures the
imagination by offering fresh ideas, that makes you think and at the same time is rigorous
and serious. It's hard to exaggerate how unusual and exciting this is to a reader. One of
the book's real joys is the way it captures the passion of economics for making people's
lives better." Diane Coyle, author of The Weightless World and Sex, Drugs,
and Economics
"Shiller is a real visionary, and this book will be widely read and
discussed. It suggests a remedy for a situation begging to be remedied: we live in an age
of great material wealth, but equally great economic insecurity." Herbert
Gintis, University of Massachusetts, Amherst, and the Santa Fe Institute
Translations:
Chinese simplified characters: Chinese People's University Press/Liang
Jing Publishing Studio, China
Chinese complex characters: China Times Publishing Company, Taiwan
German: Campus Verlag, Germany
Italian: Il Sole 24 Ore, Italy
Japanese: Nikkei, Japan
Korean: Min Media, Korea
Spanish: Turner Publications Spain/Oceana Mexico
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