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TABLE OF CONTENTS
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Acknowledgements
(Preliminary pages) |
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| Chapter |
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Page |
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PART ONE: INTRODUCTION |
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| I. |
The Task |
1 |
| II. |
The Method Used in this Study |
6 |
| III. |
The Sample |
19 |
| IV. |
Historical Background |
23 |
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PART TWO: PRICING PROCEDURES UNDER PRICE CONTROL |
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| V. |
Legal Direct Price Increases |
32 |
| VI. |
Illegal Direct Price Increases |
38 |
| VII. |
Indirect Price Increases: Quality
Deterioration |
51 |
| VIII. |
Reduction in Number and Size of Markdowns |
65 |
| IX. |
Uptrading: Shift to Better-Grade
Merchandise |
71 |
| X. |
Keeping Prices Stable |
84 |
| XI. |
Comparison of Pricing Procedures in
Different Fields |
91 |
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PART THREE: FACTORS FAVORING OR IMPEDING PRICE STABILITY |
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| XII. |
Type of Regulation |
99 |
| XIII. |
Rationing as an Aid to Price Control |
115 |
| XIV. |
The Role of the Market Structure |
125 |
| XV. |
Wartime Changes in Supply, Demand, Business
Volume, and Profits |
130 |
| XVI. |
Influence of Price Control on Demand |
142 |
| XVII. |
Businessmen's Attitudes toward Price
Control |
157 |
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PART FOUR: CHANGES IN THE RELATIVE POSITION OF DIFFERENT FIRMS |
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| XVIII. |
Informal Rationing |
174 |
| XIX. |
The Wholesale Trade |
182 |
| XX. |
Small vs. Large Firms |
189 |
| XXI. |
Chains vs. Independent, Inexpensive vs.
Expensive Firms |
195 |
| XXII. |
Business Initiative under Price Control |
203 |
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PART FIVE: CONCLUSIONS |
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| XXIII. |
Interviewing as a Tool of Economic Research |
209 |
| XXIV. |
Toward an Appraisal of Price Control |
215 |
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APPENDICES |
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| I. |
(To Chapter II) The Questionnaires |
225 |
| II. |
(To Chapter III) The Sample |
229 |
| III. |
(To Chapter XV) Sales and Profits |
233 |
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INDEXES |
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|
Index of Commodity Lines Discussed |
242 |
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General Index |
244 |
